Bold opinion: shopping in real life is a drag. Unless it's for furniture or a mattress, I'll be combing through online shopping sites. They're just superior. I can filter to find exactly what I want, search for a better deal, and avoid feeling pressured or overwhelmed like I do with glaring lights and loud music (looking at you, Glassons).
Whether you're scrambling for a last-minute outfit for an event or just need to unwind and indulge in some online retail therapy, the vast expanse of the internet has plenty to offer. I’m officially channeling my intense addiction — and shocking screen time — into something useful by sharing the best online shopping sites for your delight… and perhaps your wallet’s dismay.
Best Online Shopping Sites: All-Rounders
The Iconic
Honestly, what can’t The Iconic achieve? Since its inception in 2011, you might think this leading online Australian and Kiwi retailer has been around since the dawn of time, considering the vast array of offerings it boasts. Clothes and accessories are The Iconic’s forte, featuring top local and international brands, but they don’t shy away from beauty and homewares either. Among their exclusive brands are AERE, Atmos & Here, and Dazie, and you’ll also discover designers like Coach, Alémais, Longchamp, and Miu Miu Eyewear (yes, those sunglasses are available).
The Iconic also has a wide selection of men’s and kids’ fashion, ensuring there’s something for everyone. Plus, they frequently have sales, so chances are you'll snag what you're after at a fraction of the cost.
Shop here for: guaranteed cool factor, and free returns
Price: $-$$$
Same day delivery: yes (for Sydney metro areas only)
Myer
Myer is practically every Aussie’s go-to department store, and it’s reassuring to know that its online presence is just as impressive — if not superior. Shopping online eliminates the hassle of wandering around aimlessly, searching for that specific brand, and getting lost among racks, often on a different floor than needed. Women’s and men’s fashion, home, tech, beauty, travel, and toys are just a few of the treasures you’ll find while scrolling through. Sass & Bide, Blaq, and Tokito are some of the standout brands in their clothing section, while Verali and Ravella are particularly noteworthy for cute, budget-friendly shoes, in my opinion.
Shop here for: eventwear, workwear, essentials, and gifts.
Price: $-$$$
Same day delivery: no
Amazon
What would life be without Amazon Prime? Seriously, if you’re not subscribed, sign up now. Amazon is already a fantastic hub for the handiest tools, quirky gadgets, and hidden treasures you didn’t know you needed. But with thousands of products available for same-day or next-day delivery? It's a lifesaver for last-minute planners like me. From beauty top-ups to phone chargers and protein powder, you can find anything you set your mind to. Plus, it includes Prime Video!
Shop here for: if you can think of it, you can shop it.
Price: $-$$$
Same day delivery: yes for select products, otherwise next day delivery
Kogan
It seems like Kogan flies under the radar. You're either familiar with it and a fan, or you've completely forgotten it exists. Similar to Amazon, its range covers an astonishing number of categories. While it's best known for its affordable tech, you can also find white goods, furniture, travel, and outdoor essentials. We love an online shopping site that can do it all!
Shop here for: affordable tech, home appliances, inexpensive furniture.
Price: $-$$
Same day delivery: no
Best Online Shopping Sites: Fashion
Net-A-Porter
If you fancy designer brands, you’ll adore Net-A-Porter. This luxury fashion online store is a haven for some of the best local and international designers in the industry. Here, you'll discover iconic Australian fashion labels like Aje and Christopher Esber alongside international luxury fashion houses such as Saint Laurent, Loewe, Bottega Veneta, and Tom Ford. Plus, it stocks international trendy girl labels like The Row, Khaite, and The Frankie Shop. It’s a dangerous place for the bank account, but hey, living on the edge is thrilling.
Shop here for: a good splurge.
Price: $$$
Same day delivery: no
Farfetch
There’s something so daunting about a prominent designer store. I often find myself lingering outside, debating whether to step inside and admire the shelves of bags and accessories that I certainly can't afford. More often than not, my nerves get the best of me, and I move on with my day. This is what makes Farfetch so fantastic! I can browse the site for hours, adding luxury items from Miu Miu, Prada, and Fendi to my ‘buy when rich’ wishlist from the comfort of my couch.
Shop here for: designer brands.
Price: $$$
Same day delivery: no
The Outnet
I think The Outnet is my favorite discovery of 2024 (seriously, how did I not find this sooner?!). As someone with expensive taste — and without the budget to match — this online shopping site serves as an outlet for some of the trendiest designer brands. You'll find past-season styles from labels like Ganni, Zimmerman, and Maje, with prices slashed up to 70% off. It's my go-to when I want to look upscale on a budget.
Shop here for: past-season designer collections.
Price: $$-$$$
Same day delivery: no
SIR the Label
With its signature cool-girl aesthetic and flowing silhouettes, there’s no doubt you’ve seen a SIR dress making the rounds on Pinterest, Instagram, or on dress rental pages. Known for its eventwear and wardrobe staples, SIR’s pieces are crafted with premium, ethically-sourced fabrics. They’ve caught the eye of some iconic celebs too, with Margot Robbie, Vanessa Hudgens, Matilda Djerf, and Paige Lorenze stepping out in some of its pieces. And if you can’t make it to one of its vibe-y stores, then online is your best bet.
Shop here for: eventwear, wardrobe staples, resortwear.
Price: $$
Same day delivery: yes (for Sydney metro areas only)
DISSH
DISSH’s rebrand is one we’re eternally grateful for. Elevated basics are the focus here, and if you’re seeking a neutral capsule wardrobe, you're sure to find it. The Rhea Shirt is one of the brand’s recent viral hits, thanks to its stunning boxy fit that’s perfect for layering or wearing solo. DISSH is also renowned for its perfectly oversized blazers, trousers, and its high-quality linen come summertime.
Shop here for: minimalist wardrobe staples
Price: $-$$
Same day delivery: no
TNT The New Trend
The New Trend, aka TNT, exudes an I-must-know-where-you-got-that-outfit-from vibe. I swear, whenever I see someone on the street rocking a super unique top and I ask where it’s from, I’m always told a brand name that I inevitably find on TNT after searching it on Google. Anine Bing, Cult Gaia, Christopher Esber, and Harris Tapper are some of the many names you’ll spot as you browse the endless pages. Don’t be shy with the add-to-cart button; you can worry about that later.
Shop here for: unique staples.
Price: $$-$$$
Same day delivery: yes (for Melbourne and Sydney only)
Henne
Co-founded in 2019 by Nadia Bartel, Henne hit the ground running and hasn’t let up since. And in my humble opinion, it can do no wrong. Every collection is thoughtfully curated, with seasonal drops that elevate basics to the next level. While everything from Henne is stunning, it’s best known for its jeans, specifically the best-selling Valentina and Gisella jeans. The Solene Cardigan is another viral sensation that I’m eager to get my hands on.
Shop here for: denim, elevated basics.
Price: $$
Same day delivery: yes (for Melbourne and Sydney metro areas only)
